![]() The question is, how does Medusa go from being one of the most frightening creatures in Greek mythology to the symbol of one of the most luxurious fashion brands in the world? The History of the Versace Logo Of course, anytime you look at a Versace product, from the Versace helicopter to any of their pieces of clothing, there’s one thing that you are bound to notice – the Medusa head, which serves as the brand’s distinctive logo. Even since their early 2000 struggles, the company has been involved in a wide range of ventures, including building a luxury hotel, working with Lamborghini to produce a Versace branded Lamborghini car, working with AgustaWestland to produce a Versace branded helicopter, and of course continuing to produce clothing and apparel that is worn by the rich and famous all over the world. Nevertheless, Versace still remains one of the most recognizable and sought-after brands in the world today. A couple of different CEOs were brought in to try and right the ship, but both soon left, citing disagreement with the Versace family as their reason for abandoning their role as CEO. Santo became the CEO of the company while Donatella took over the role of the creative director.īy the early 2000s, though, the company’s profits had hit a decline. Either way, though, Andrew Cunnan robbed the world of one its most talented designers before taking his own life with the same gun eight days later.įollowing Gianni Versace’s tragic death, the brand was taken over by his siblings, Donatella and Santo Versace. However, there’s disagreement on whether Gianni and Andrew Cunnan had even met before prior to the murder, and most are quite certain that the two men did not have a close relationship. Cunnan was obsessed with Gianni Versace and was known for often bragging about his close relationship with the designer. On July 15, 1997, 50 year old Gianni Versace was returning to his Miami Beach mansion when he was shot and killed by Andrew Cunnan. Suddenly, everyone was wanting to wear the same dress that Cher had on or the same belt that Elton John was wearing – and that meant a flood of new customers for Versace. Gianni Versace became one of the first designers to link the music industry to the fashion industry, and it was a match that brought rich rewards to the Versace brand. When these celebrity friends of Gianni began showing up for photoshoots and awards ceremonies wearing the Versace brand, people took notice. Gianni Versace was close friends with a number of high-profile stars in the music industry, including Elton John, Eric Clapton, Naomi Campbell, Cher, Madonna, the members of Duran Duran, and many others. While Gianni’s eye for design no doubt played a major role in Versace’s success, there was another factor that helped establish Versace as one of the premier fashion brands in the world – Gianni’s connections to the music industry and his innovative approach to marketing. Nevertheless, it was the clothing and apparel that Versace would become famous for. In 1982, however, the company began to expand by offering other products such as designer accessories, furniture, and fine China under the Versace brand. This level of control allowed Gianni to guide Versace per his exact vision, from how his clothing was designed to how it was displayed and marketed and beyond.įor the first four years, Versace sold only designer clothing. ![]() At the time that he opened this boutique, Gianni was one of the only designers in the industry to control every aspect of his brand. ![]() In 1978, Gianni Versace made that dream a reality by opening the very first Versace boutique in Milan’s Via Della Spiga. This collection received high praise in the fashion world, but Gianni still had dreams about starting his own fashion brand. By 1972, he had designed his first collection for Callaghan, Genny, and Complice. In the 1970s, Gianni Versace was an up-and-coming fashion designer living in and working out of Milan. What was it, though, that earned Versace this worldwide recognition, and how has their logo become such a popular fashion statement in and of itself? Below, we’ll take a look at the fascinating history of Versace and the logo that represents it. Today, the name Versace and the logo that represents the company have become synonymous with this level of luxury and style. The Versace Logo Design and the History of the Companyįor the past four decades, Versace has been one of the most recognizable brands in luxury fashion, selling clothing and accessories that are right at home on the red carpet and are worn by some of the most fashion-forward celebrities in the world. ![]()
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